by Claire Boyce | Mar 7, 2024 | Int'l Legal, UK, United Kingdom
For businesses looking to expand into the UK market, incorporating contests and sweepstakes into your marketing strategy can be a powerful way to engage with potential customers. However, it’s crucial to navigate the legalities surrounding these promotions to...
by Claire Boyce | Jan 18, 2024 | Business Culture, Business Expansion, Culture, E-commerce, Europe, France, Int'l Marketing
E-commerce in France is a booming industry, offering lucrative potential for savvy international businesses who want to expand into foreign markets. With 45 million internet users actively shopping online, and 17 million of those shopping daily, it’s a market full of...
by Claire Boyce | Dec 18, 2023 | Business Culture, Business Etiquette, Culture, Mexico
Mexico has a unique cultural heritage, a hard-working population, and a vibrant economy – all of which make it an attractive destination for multinational corporations and entrepreneurs alike. Large international companies such as Volkswagen, General...
by Claire Boyce | Nov 14, 2023 | Business Culture, Business Expansion, Global Marketing, Int'l Marketing, Sales & Marketing, Singapore, United States, US
The US and Singapore differ culturally in significant ways, and many of these differences can be traced to the fact that the US is an individualistic culture, valuing self-determination, competition, and self-expression, while Singapore is collectivistic and values...
by Claire Boyce | Aug 29, 2023 | Email Marketing, Global Marketing, Int'l Marketing, Sales & Marketing
Blogging is a vital part of content marketing. It is an excellent way to generate traffic, engage prospects, and establish yourself as an authority in your area of expertise. However, constantly creating new content can be challenging, and even with AI as a supporting...
