by Chris Schuman | Nov 6, 2023 | Business Culture, Business Etiquette, Business Expansion, Etiquette, EU, Germany, International Expansion, Uncategorized
When it comes to expanding your business into Germany, understanding the nuances of greetings is the key to building strong relationships and creating a positive first impression. The German business culture can place great importance on formalities and respect, which...
by Chris Schuman | Oct 20, 2023 | Business Culture, Business Etiquette, Business Expansion, Company Relocation, Etiquette, EU, Europe, Int'l Marketing, Int'l Sales, Netherlands
The Netherlands, known for its innovative spirit, robust economy, and strategic location, offers a wealth of opportunities for international entrepreneurs. However, beneath its progressive exterior lies a distinctive set of business customs and expectations that, if...
![[Podcast] Imène Maharzi Shares The Hard Questions Investors Will Ask When Startup Fundraising](https://globig.co/wp-content/uploads/2018/10/PodcoverNewB-1080x675.jpg)
by Chris Schuman | Jul 6, 2022 | Accelerators/Incubators, Business Culture, Business Etiquette, Entity Creation, France, Funding, Podcast, Startups
Fundraising for startup founders is difficult, no matter the circumstances. But what if you are also a female founder, a person of color, LGBTQ, neurodiverse, or a foreigner? This can lead to difficult expectations and questions when fundraising. What hard...
by Chris Schuman | May 25, 2022 | Business Culture, Business Expansion, Email Marketing, Etiquette, EU, Europe, Germany, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, international sales, International SEO, Localization, North America, Sales & Marketing, US
The United States and Germany, at least on the surface, may look like two very similar cultures. In fact, it wouldn’t be so crazy to think you could use the same marketing strategy in one as you could in the other. This would be a mistake. While the two cultures are...
