How to Launch a Successful PR Campaign in Germany

How to Launch a Successful PR Campaign in Germany

by Susanne Joehnk You’ve decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to...
How-To Reduce Risk: Lean Global Expansion is Often the Wisest Approach

How-To Reduce Risk: Lean Global Expansion is Often the Wisest Approach

This blog post has been updated from its original publish date. Lean startup is the recognized standard methodology for creating, managing, and growing startups more quickly. The Lean concept was initially introduced by manufacturing companies with an aim to help...